Challenge
An unorthodox FinTech business event, one that aims to combine two seemingly opposite ideas – a business conference and fun.
The GBA FinTech Summer Festival combines elements of a traditional business event with those of a summer party, thus providing a unique conference experience for Hong Kong’s FinTech community and avoiding direct competition with other major finance events in the city.
Solution
A design that illustrates the core concept of the event – a fun business conference – using colour, icons, typeface, and images.
Using FTAHK’s brand colour – #ee3f48 – to create a tetradic palette helped set a vibrant tone for the design.
The core elements of the event – conference and fun – are represented by four speech bubble variants and a four-pointed star. The variations in the speech bubbles represent divergent views and opinions.
The star has sharp corners and curved lines, which give a more professional and sleeker look.
Futura is the association’s main typeface. The event’s logo is composed of two visually juxtaposing typefaces: Futura, which naturally represents FinTech, and Tan Meringue, which represents fun and summer.
I selected Tan Meringue because it resembles the folds of the white curtains on a cabana or a white sundress flowing in the breeze.
Outputs
